Glami5 Organics

In a crowded category steeped in ever-changing trends, the beauty industry has seen a fundamental shift in the way consumers discover product. The YouTube blogger is the new beauty editor; Snapchat is today’s cosmetic counter; a five star review holds equal weight to a celebrity endorsement. While she’s still inclined to buy in store, our consumer’s path to purchase starts (and continues) online, making dynamic retargeting, platform-specific educational content, and sampling the keys to success in the new beauty landscape. Taking cues from the influencers themselves, we aim to meet beauty mavens in the communities where they’re seeking discovery, and develop a consumer journey from online to off that satisfies their desire to experiment, to learn, to share, and to try.

Client
Glami5 Organics
Year
2017
Industry
Organic Beauty
Website
glami5.com

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