Nutrition Coach
Smitha Shetty
www.smithashetty.com
Personal Branding Website
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
Smitha's Story
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
Challenges
- List Item #1
- List Item #2
- List Item #3
Design Process
Empathize
User PersonaBrand StoryEmpathy Mapping
Define
Market AnalysisMood-BoardDesign System
Ideate
User FlowSite MapWireframing
Visual Design
Hi-fi MockupsClickable PrototypeDevelopment
Validate
User TestingIntegrations
1. Research.
User Persona & Stories
Empathy Mapping
Pain Points
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
Brand Attributes
Brand Story
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
2. Design System
Colors
After the discovery session we came to a conclusion that we need to use pastel shades & after extensive research we found the best combinations
Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.
Pastel Shade of green represents the softness & purity, it is very less used in nutrition industry which will help us to stand out of the rest
This is the color of red authentic clay (soil) of India, the clay pots have similar color (matka). This depicts the character of groundedness (the brand understands).
Typography
Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts
This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics.
Imagery
We are using all realistic images
Images with traditional Indian feel like Mandala and Indian food, spices & herbs to better depict the Indian taste & relate with the users on their level.
3. Ideating & Planning
Infromation
Architecture
Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts
This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics &
Wireframing
Using two Font Types
Rozha One for the Headings
4. The final Design
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
New in a refreshing way!
Instgram Designs
The Comparision
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
