Nutrition Coach

Smitha Shetty

www.smithashetty.com

Personal Branding Website

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

Smitha's Story

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

Challenges

Design Process

Empathize
User Persona
Brand Story
Empathy Mapping
Define
Market Analysis
Mood-Board
Design System
Ideate
User Flow
Site Map
Wireframing
Visual Design
Hi-fi Mockups
Clickable Prototype
Development
Validate
User Testing
Integrations

1. Research.

User Persona & Stories
Empathy Mapping
Pain Points

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

Brand Attributes
Brand Story

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

2. Design System

Colors

After the discovery session we came to a conclusion that we need to use pastel shades & after extensive research we found the best combinations

Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.

Pastel Shade of green represents the softness & purity, it is very less used in nutrition industry which will help us to stand out of the rest

This is the color of red authentic clay (soil) of India, the clay pots have similar color (matka). This depicts the character of groundedness (the brand understands).

Typography

Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts

This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics.

Imagery

We are using all realistic images
Images with traditional Indian feel like Mandala and Indian food, spices & herbs to better depict the Indian taste & relate with the users on their level.

3. Ideating & Planning

We designed the Daybest's visual identity from the ground up, capturing the new companies excitement and value in a new logo and brand style guidelines. We then built a highly-effective website that helps educate leads and convert customers.

Infromation
Architecture

Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts

This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics & 

Wireframing

Using two Font Types
Rozha One for the Headings

4. The final Design

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. 

New in a refreshing way!

Instgram Designs

The Comparision

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.