Nutrition Coach

Smitha Shetty

Personal Branding Website

Smitha is an independent nutrition consultant, who is happy with her personal growth now looking for professional take off

Smitha's Story

Smitha Shetty is an amazing personality who is almost every time with a cheerful attitude and also wants to share the same whomever she meets. With her golden knowledge & experience of assisting people in proper nutrition & maintaining & sustaining a desired health status, she just want to give. Now she knows the ground work needs to be taken online and portray herself nothing else but who she is.

Challenges

Design Process

Empathize
User Persona
Brand Story
Empathy Mapping
Define
Market Analysis
Mood-Board
Design System
Ideate
User Flow
Site Map
Wireframing
Visual Design
Hi-fi Mockups
Clickable Prototype
Development
Validate
User Testing
Integrations

1. Research.

User Persona & Stories
Empathy Mapping
Pain Points

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

Brand Attributes
Brand Story

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

2. Design System

Colors

After the discovery session we came to a conclusion that we need to use pastel shades & after extensive research we found the best combinations

Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.

Pastel Shade of green represents the softness & purity, it is very less used in nutrition industry which will help us to stand out of the rest

This is the color of red authentic clay (soil) of India, the clay pots have similar color (matka). This depicts the character of groundedness (the brand understands).

Typography

Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts

This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics.

Imagery

We are using all realistic images
Images with traditional Indian feel like Mandala and Indian food, spices & herbs to better depict the Indian taste & relate with the users on their level.

3. Ideating & Planning

While ideating & conceptualization, there were quite changes made a couple of times as we wanted to be sure for the working of the system. The whole concept is based on various principals of sales and tried to hit two - three targets from one bow.

Information
Architecture

Simplifying the navigation system to make there journey smooth and clutter free. 

Wireframing

Using two Font Types
Rozha One for the Headings

4. The final Design

After almost 10 – 20 iterations we created this and presented to Smitha, and she was very happy to see this thus was approved there itself. As we don’t design it for neither ourselves nor for the clients we design it for the users. But here Smitha is a reflection of what her users would feel or be, thus we can guess their reactions, still we will be testing it with real users once developed.

New in a refreshing way!

Instgram Designs

The Comparision

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.