Personal Branding Website
Smitha is an independent nutrition consultant, who is happy with her personal growth now looking for professional take off
Smitha's Story
Smitha Shetty is an amazing personality who is almost every time with a cheerful attitude and also wants to share the same whomever she meets. With her golden knowledge & experience of assisting people in proper nutrition & maintaining & sustaining a desired health status, she just want to give. Now she knows the ground work needs to be taken online and portray herself nothing else but who she is.
Challenges
- She feels her clients & lives their lives, wanted to present what she loves to do
- There is an increase seen in the noise in the nutrition, so wanted to stand out
- Not just a website could help, but need to implement higher level of growth hacking i.e. sales funnels
- This problems her customers have is connected with emotions & feelings so need such communication channels that connects heart to heart.
Design Process
Empathize
User PersonaBrand StoryEmpathy Mapping
Define
Market AnalysisMood-BoardDesign System
Ideate
User FlowSite MapWireframing
Visual Design
Hi-fi MockupsClickable PrototypeDevelopment
Validate
User TestingIntegrations
1. Research.
User Persona & Stories
Empathy Mapping
Pain Points
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
Brand Attributes
Brand Story
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
2. Design System
Colors
After the discovery session we came to a conclusion that we need to use pastel shades & after extensive research we found the best combinations
Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.
Pastel Shade of green represents the softness & purity, it is very less used in nutrition industry which will help us to stand out of the rest
This is the color of red authentic clay (soil) of India, the clay pots have similar color (matka). This depicts the character of groundedness (the brand understands).
Typography
Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts
This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics.
Imagery
We are using all realistic images
Images with traditional Indian feel like Mandala and Indian food, spices & herbs to better depict the Indian taste & relate with the users on their level.
3. Ideating & Planning
Information
Architecture
Simplifying the navigation system to make there journey smooth and clutter free.
Wireframing
Using two Font Types
Rozha One for the Headings
4. The final Design
After almost 10 – 20 iterations we created this and presented to Smitha, and she was very happy to see this thus was approved there itself. As we don’t design it for neither ourselves nor for the clients we design it for the users. But here Smitha is a reflection of what her users would feel or be, thus we can guess their reactions, still we will be testing it with real users once developed.
New in a refreshing way!
Instgram Designs
The Comparision
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
