UI/UX Case Study


Empowering Health
Revolutionizing Insurance.

At the time when our country had a modest support for the well being of its people, came an insuretech startup determined to revolutionize the health insurance industry.


the challenge

Steering towards
a sense of security.

While people were so done with the hassle of getting & maintaining a health insurance, Wellinsure wanted to be seen as a trustworthy and innovative health insurance company that customers and investors could rely on.

Do I look after my ppl ya meri files?

Seth saab, paise dene wala

Patel Seth is the business owner of a local loan institution. He struggles with to manage health insurance files of all his employees.

if only swiggy got me some insurance as well...

Rohan Mehra, the start-up guy

As an ambitious entrepreneur, Rohan is hellbent on making life easier, got no time to visit an insurance office or wait in line

None of these plans fit my team.

Nisha HR, Ms. HR Manager

As an integral part of the company, Nisha strives to ensure the well-being of all employees, and also the best suit for her company!

I need to protect "meri family ki happiness"!

Aditya Rao, the family man

Aditya understands the importance of planning for the future and making wise financial decisions

the hypothesis

Our speculation
about the project.

In a market longing for change, there exists a gap yearning to be filled. Customers crave insurance companies that prioritize transparency, empathy, and putting their needs at the forefront. It’s a call for insurers to step up, build trust, simplify processes, and deliver exceptional experiences.

We created a
portal of possibility.

the solution

We built a portal of possibility – their website, where anyone could get the health insurance instantly and with ease. We also created an web app that is not only accessible to all but also educates them on the workings of this super friendly system.


Over two months
of deep thinking &
focused action.

Our process was fairly simple – it involved
four phases spread across two months. The timeline describes our work process and points out important stages of designing the UI.

We made their journey a lot easier.



Cheers to a
happy ending.

Since its launch in November 2022, the startup achieved great results as Wellinsure became one of the most sought out health insurance services in the country. It found its usage across various niches like traditional businesses, consultants, HRs, entrepreneurs and many more departments due to its seamless user experience. It became highly relevant in the Indian demographic attracting a lot of investors.

Ranjana H

Senior Designer

Kartik Mishra

Creative Director

Vikram Singh

Content Head

Shrikrishna Ballary

Web Designer

Rahul Deshkar

UX Designer

Gaurav Sadavrat

Happiness Manager