Content Agency
Lynkread.com
www.lynkread.com
Marketing Website
Lynkread is a content agency that started their journey a year ago, now they are all set to see the next phase & hence approached for a website that delivers & stands them out.
Our Role
Brand Strategy
User Research
Wireframing
User Flow
UX/UI Design
Design System
Style Guide
Lynkread's Story
In simpler terms Lynkread is a joint where creativity meets professionalism. The agency helps ambitious brands & leaders who want to define and drive purpose, inspire their audience & build brands with loyal fans. Mr Bala the founding person of the agency is good friend who thought to make a move & level up their customers experience on the various touchpoints.
Challenges
- Building credibility through visual appearance
- Wanted to show how a combination of good content & design works
- Present What, Why & How of Lynkread
- Present Case studies, stories & blog content on the website
Empathize
User PersonaBrand StoryEmpathy Mapping
Define
Market AnalysisMood-BoardDesign System
Ideate
User FlowSite MapWireframing
Visual Design
Hi-fi MockupsClickable PrototypeDevelopment
Validate
User TestingIntegrations
1. Research.
User Persona & Stories
Empathy Mapping
Pain Points
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
Brand Attributes
Brand Story
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
2. Design System
Colors
After the discovery session we came to a conclusion that Lynkread is mixture of Professionalism, efficiency & untold creativity & after a few iterations in the colors we came to these amazing ones
Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.
Blue is the color of professionalism, corporate, Saas & Startups. And this shade looks very active with a soothing effect on eyes
This Shade we are using for bringing harmony & adding a different taste & adds the creative factor of the brand in the whole design.
Typography
Using only one Font Type for the Headings & Smaller Texts.
We are using Poppins a Sans font which looks amazing on mobile.
Imagery & Elements
As per the visualization of Lynkread, we wanted to be simple, modern & minimal yet creative.
So we went for 2d doodles with the contrasting color combination of the brand itself
3. Ideating & Planning
We designed the Daybest's visual identity from the ground up, capturing the new companies excitement and value in a new logo and brand style guidelines. We then built a highly-effective website that helps educate leads and convert customers.
Infromation
Architecture
Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts
This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics &
4. The final Design
A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.
