Content Agency

Lynkread.com

www.lynkread.com

Marketing Website

Lynkread is a content agency that started their journey a year ago, now they are all set to see the next phase & hence approached for a website that delivers & stands them out.

Lynkread's Story

In simpler terms Lynkread is a joint where creativity meets professionalism. The agency helps ambitious brands & leaders who want to define and drive purpose, inspire their audience & build brands with loyal fans. Mr Bala the founding person of the agency is good friend who thought to make a move & level up their customers experience on the various touchpoints.

Challenges

Empathize
User Persona
Brand Story
Empathy Mapping
Define
Market Analysis
Mood-Board
Design System
Ideate
User Flow
Site Map
Wireframing
Visual Design
Hi-fi Mockups
Clickable Prototype
Development
Validate
User Testing
Integrations

1. Research.

User Persona & Stories
Empathy Mapping
Pain Points

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

Brand Attributes
Brand Story

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.

2. Design System

Colors

After the discovery session we came to a conclusion that Lynkread is mixture of Professionalism, efficiency & untold creativity & after a few iterations in the colors we came to these amazing ones

Two Primary colors and rest 2 light & dark contrast for each primary colors we are using.

Blue is the color of professionalism, corporate, Saas & Startups. And this shade looks very active with a soothing effect on eyes

This Shade we are using for bringing harmony & adding a different taste & adds the creative factor of the brand in the whole design.

Typography

Using only one Font Type for the Headings & Smaller Texts.

We are using Poppins a Sans font which looks amazing on mobile.

Imagery & Elements

As per the visualization of Lynkread, we wanted to be simple, modern & minimal yet creative.

So we went for 2d doodles with the contrasting color combination of the brand itself

3. Ideating & Planning

We designed the Daybest's visual identity from the ground up, capturing the new companies excitement and value in a new logo and brand style guidelines. We then built a highly-effective website that helps educate leads and convert customers.

Infromation
Architecture

Using two Font Types
Rozha One for the Headings
Caros Soft for Smaller Texts

This combination of Sans-Serif & Sans font is bringing harmony in the design itself, in addition to it both are bringing their characteristics & 

4. The final Design

A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them. A summery here Smitha is undoubtedly amazing at her work, she doesn’t just understands her clients but lives through them.